Teamwork build software to help teams across the globe achieve more with project management and communication.
With an already established rebrand in the works, Teamwork approached me to help them develop a style and build an illustration system that could help the Teamwork product could thrive.
I had chance to work with Brad McLean, Teamwork’s Creative Director on this project. The needs outlined by Brad in those early calls and emails were very much centred around building a style that not only complements the rebrand but that it elevated the product all together.
Some of the first styles I explored and shared with the team
After some exploration, we landed on a style that me, Brad and the entire TW team fell in love with.
I used my IPad to create some rough, hand drawn lines that created a super unique and lovable style, I then dropped those lines into the full illustrator app and went to work refining the details.
From IPad to illustrator, how we arrived at the chosen style
Now we had our style in mind, I needed to spend some time getting to grips with the process. Understanding how I would take a concept as complex as ‘dedicated customer success’ and use this process to create a simple, effective piece of imagery to convey such a complex message was quite a thinker.
Body type sketches and IPad experimentation
Some small changes to stroke width, colour and shape to move away from the ‘cartoony’ vibe
First batch of Teamwork characters using the newly forming illustration guidelines
As I mentioned earlier, it was an important note from the beginning that the illustrations help to elevate the user and the product. My next step was to work out how Teamwork uses UI elements within illustration in order to support the user when needed. We wanted illustration to be used purposefully, to take opportunity to build, never just decorate a blank space.
How UI elements are used to support the user within the Teamwork products.
So, now it’s time to build the huge library of Teamwork illustrations, I started with the site, helping people work out what Teamwork does, how it can help and understand how to utilise the product in a way that can benefit everyone.
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